Why 2015 Was Not a Good Year to Fight Against Online Ad Fraud

Why 2015 Was Not a Good Year to Fight Against Online Ad Fraud

A loss of $6.3 billion for the advertising industry was on pace to last year by showing digital ads to robots, according to a December 2014 study by White Ops, a fraud detection firm.

The study applied some concrete numbers to illustrate a problem that most people in the industry understood was pervasive. It was partly undertaken in the hope that the sheer scale of the issue would shock advertising agencies out of complacency. […Read More]

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